Digital products will be the way a lot of products are going. They are around in the computer business at the very least since the first personal computers were produced. And they’ve been available in retail markets since at least CDs became popular (before that they were probably technically magnetic tape products).
But because the internet, they’ve appeared everywhere.
Which means you could be thinking of making your personal digital product or even a range of them.
I’d encourage that – it’s fast, fun and will be profitable!
Most likely the easiest digital product to create can be an audio one.
The software is free – Audacity is available for Windows, Apples and Linux – and decent quality microphones are cheap enough. The Plantronics DPS400 one I use cancels out background noise and won’t break your budget.
Then all you have to to accomplish is decide what you’re going to make your digital product about, write a script or an outline and start recording.
That probably sounds too easy. However in essence that’s all there’s to making your own digital product.
Of course, there are various steps inside each of those main parts. Probably the most critical is deciding what you’re going to include in your new product. Generally, you should aim at teaching a very important factor well for every product you create.
There are a handful of reasons for that:
People generally prefer specific information rather than “jack of most trades” information
It usually commands a higher price
Consider what you pay for in the form of digital products. Whether it’s console and video games, you’ll buy the latest blockbusers, not the compendiums. The same goes for books – you’ll purchase a solution to lose 7 pounds in seven days much more readily than you’ll buy one which teaches you how exactly to eat a balanced diet without exceeding the very best on calories. Even though they would probably provide you with the same end result.
The same applies to your digital product. Look for Sell digital products – or actually a “want” – and fill it. There is a crucial difference between needs and wants.
Perhaps a third of the populace here in the united kingdom are overweight. But that doesn’t mean they’re all ideal candidates for a digital product teaching them the way to get healthier.
You should drill down to those who not only need the info you’re selling but have a big enough need to say “I’d like that now”.
It’s also a much easier sale. So before you spend time making your digital product, ask yourself whether people will actually want what you’re creating.
Then go on and produce it, package it up with a nice sales letter and a download page of some kind.
Then drive traffic to it using articles such as this one, posts on your own website, videos on YouTube. So when many other methods as possible come up with frequently.
Once you start getting some traffic and sales, concentrate on both or three methods that are working best. But that’s getting ahead of ourselves – you have to actually make your digital product first!
15 April, 2023
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